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Fri, 19 Nov 2004
The marketing of condiments

I think I'm about to add a new data filtering rule: "If Malcolm Gladwell writes it, I read it". His September piece,
The Ketchup Conundrum is interesting both for the explanations of how mustard/ketchup taste, and the process which people have used to create and market these condiments.

[23:55] | [misc] | # | TB | F | G | 5 Comments | Other blogs commenting on this post
The author experience

When I went to dinner with the Sun folks the other night, one of the things that we talked about was the process of writing a book. The formerly unidentified folks in our party were Rich Teer, author of Solaris Systems Programming, his wife Jenny, and Sean Ross. Apparently the Teer's have had a long multiyear slog to get Rich's book done, and today Dave Johnson mentioned that he is working on a book for Manning. Dave is on a tight schedule, which was the same situation for me on my book. It seems that writing a book indicates that you've been through a particular kind of ordeal. Or does it? Guillaume Laforge recently described the welcome package he got for his book on Groovy. I certainly didn't get that kind of a welcome from Wiley/Wrox. I suppose it's just another example of why O'Reilly is one of the top publishers in the computer book space.

[23:42] | [books] | # | TB | F | G | 1 Comments | Other blogs commenting on this post


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Ted Leung FOAF Explorer

I work at the Open Source Applications Foundation (OSAF).
The opinions expressed here are entirely my own, not those of my employer.

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