Ted Leung on the air
Ted Leung on the air: Open Source, Java, Python, and ...
Ted Leung on the air: Open Source, Java, Python, and ...
Sun, 07 Sep 2003
DRM destroys value - it destroys the customer relationship
I'm not sure that I completely agree with Kevin Marks when he says that
all DRM is readily circumvented, because the methods of circumvention can lead to degradation of quality, which is important. I do think that the effect of companies vigorously enforcing DRM is counterproductive. But then again, so much of how business get's done in America is counterproductive -- just look at telemarketing. I fully agree with Kevin that it's time to
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create a marketplace that reflects people's desires and trust.The companies that figure out how to do that will have my business and recommendation for a long time to come.
This may interest you. I just noticed that Phish, which has a good relationship with their fans, has made over $1 million in online sales of their live shows since the beginning of their year. The interesting thing is that they allow their fans to digitally record the shows and trade them freely. Their higher quality shows are DRM-free and they rely on the fans to avoid sharing these versions of the shows. It seems to be working well so far, although many people feel that it wouldn't work for other bands. The point is that cultivating that kind of a relationship with the "customer" seems to pay dividends.
Posted by Brian Sletten at Sun Sep 7 10:19:04 2003
Posted by Brian Sletten at Sun Sep 7 10:19:04 2003
This may interest you. I just noticed that Phish, which has a good relationship with their fans, has made over $1 million in online sales of their live shows since the beginning of their year. The interesting thing is that they allow their fans to digitally record the shows and trade them freely. Their higher quality shows are DRM-free and they rely on the fans to avoid sharing these versions of the shows. It seems to be working well so far, although many people feel that it wouldn't work for other bands. The point is that cultivating that kind of a relationship with the "customer" seems to pay dividends.
Posted by Brian Sletten at Sun Sep 7 12:54:48 2003
Posted by Brian Sletten at Sun Sep 7 12:54:48 2003
Phish are a great example of this kind of market. eBay is another.
Also, I think there is mileage in doing something similar for Open Source shareware, referencing a few posts below.
Posted by Kevin Marks at Sun Sep 7 17:49:08 2003
Also, I think there is mileage in doing something similar for Open Source shareware, referencing a few posts below.
Posted by Kevin Marks at Sun Sep 7 17:49:08 2003
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